Many people whose property is on the market now would ideally like to move by Christmas, yet only those who are prepared to price realistically to reflect the current market are likely to be successful.

Buyers who are currently active in the market are now getting increasingly keen to move before the end of the year and we have recently noticed a significant ramping-up of activity.

Despite this increase in activity, your choice of agent is paramount as too many agents are currently making rash promises. If you are selling, beware of the agent who tries to flatter you with promises of an inflated price, or entices you with a commission rate so low (sometimes with hidden charges) that they cannot provide a decent level of service or train their staff effectively.

Whilst the market is in fact quite stable, buyers do have a choice. Buyers buy by comparison, and they will always buy the property that offers them the best value in relation to alternatives available nearby.

So don’t fall into the trap of assuming that because your property is slightly wider than the one on the market next door, or because it has better views or a bigger garden, that you should quote a higher asking price. By doing so, your price offsets these benefits. Likewise, if your house is similar to next door, then you should undercut their price if you are to achieve an early sale.

So if you’d like to sell this year, the rule of thumb for this market is to choose a strong, independent, locally-based agent, listen to their advice, and quote a competitive asking price. With the wind behind you, you might just be in your new home by Christmas. Please feel free to call us for a confidential no-obligation chat.

– Jude